Last year, I was lucky enough to be chosen as Servus Credit Union's Young & Free Alberta Spokesperson for the 2010-2011 term. This job was all about being the connection between Servus Credit Union and Generation Y. I was paid to Facebook, blog, tweet, and create videos for their Young & Free program, all in hopes of generating a greater number of young clientele to Servus. This job changed my outlook on life and greatly influenced my decision to aspire for a career in public relations because I realized how much I loved connecting with people from all around the world. I also now have a deep understanding of social media and it's importance in our lives due to this work experience.
The role of a public relations specialist is to work with a company to help enhance their reputation and create awareness of their brand or goals. In this day and age, social media plays an enormous role in the marketing of a business. Now, one can be paid to run a social networking site for a business, just as I did last year. This alone proves how integral social media has become in our day to day lives. According to SocialBakers.com, "currently, there are 16 761 880 Facebook users in the Canada, which makes it #13 in the ranking of all Facebook statistics by country." The presence of social media can also be exemplified through the fact of almost every (if not every) large retail company has an official Twitter account and Facebook page. It is a great way to notify the public of what the company is up to... for example, the Nike Store.
Or, Sears can create an official @SearsDeals Twitter account where their customers can be continuously updated on their discounts or current coupons.
This is a great marketing strategy and perfect for generating awareness for potential new customers. Being part of the Young & Free Alberta program helped me realize how much I love social media and what a big part it is playing in our society today. That job helped me to decide that I wanted a career in public relations and I know that social media will continue to be a huge part of my life for a very long time.
I also enjoyed reading Nicole Hayday's blog and how she is planning on incorporating social media into her animal science and veterinary medicine lessons.
First of all I have to say how much I love your blog! I think it's the best one I've seen. I absolutely love the picture at the top. I'm very impressed.
ReplyDeleteI also think it's great how your blog posts all relate exactly to what you want to do and your interests. It makes your blog very interesting to read. Your blog is one that anyone could read and not be bored because most other blogs are all about the class.
I like that you update your blog frequently. I noticed you also have your own personal blog. It must make it easier to write because I'm not a writer and I know I have the hardest time knowing what to write. Great blog and good job actually making it fun to read!
After reading some of you blogs I can totally see that you enjoy using social media a lot. Your interests in public relations would totally benefit from using social media. On top of that i think you have an amazing blog it looks so professional and its super interesting compared to a lot of other peoples blog. Great job and i hope everything goes well for you in the future!!
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